Packaging Hajmola "LOST IN TASTE"
Designed to be both bold and playful whilst emphasising the natural quality of the ingredients. Specially designed swirls with zesty colours represent each of the ingredients in every Hajmola and giving a fresh and punchy vibe.
Aiming to grab the attention of both youngsters and older consumers wanting a quick grab.
It was started with a fresh paper thinking about "what story I'm trying to tell and what emotion I'm trying to convey then visualising how can I put them in visual forms" so it wasn't an easy task it went through various iterations like building a 3D character and 2D characters
